Search Engine Optimisation for Business
Course Description
Learning Outcomes
- Define the core concepts of Search Engine Optimisation and its importance for digital marketing
- Explain the fundamental processes of search engine crawling, indexing, and ranking
- Distinguish between organic search results and paid search advertising
- Identify effective keyword research strategies to align with target audience intent
- Describe essential on-page optimisation techniques including metadata and header tags
- Outline the impact of technical factors such as mobile-friendliness and site speed on rankings
- Recognise the significance of high-quality content and its influence on search visibility
- Explain the role of off-page SEO and the value of building authoritative backlinks
- Summarise how to monitor and measure SEO performance using web analytics and key metrics
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